The Basics

Company Name: Velocity USA
Location: Grand Rapids, MI
Founded: 1989 in Brisbane, Australia
Full-Time Employees: 12
Products: performance-oriented, hand-made aluminum bicycle rims, wheels, and accessories
Social: Instagram
Claim to Fame: We’re known for our wide array of high-quality products and our impeccable customer service.

The Culture

The best thing about working at Velocity USA is:

being able to go to work with your friends every day

When we’re not working, we’re:

at the bike polo courts, playing in the woods, drinking beer, walking dogs, and working on our puns

What we’re reading:

Calvin and Hobbes, The Sun Also Rises Ernest Hemmingway, Cookbooks, books about boats

What we’re listening to:

WYCE, Raffi, Sugartone Noise Co.

If they made a movie about our workplace, it would be called:

JRA: Just Riding Along

Inclusion in the outdoors matters because:

Being outside brings so much joy, incredible health benefits, and it soothes our souls and relieves stress. Wild places are not just for one type of person, they should be accessible by all. We should be as diverse as the landscapes we explore in.

Five years down the line, it’s our hope that:

We see a real change in the outdoor industry with more diversity, inclusion, and equality. We want to see every type of person on their bikes, enjoying the outdoors, and exploring. We hope that we can help get it to that point.

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