The Basics

Company Name: Rhino Adventure Gear
Location: San Marcos, CA (Kumeyaay Land) & Fremont, CA (Chochenyo Land)
Founded: 2016
Full-Time Employees: 3
Part-Time Employees: 2

Products: Overland Gear such as Roof Top Tents, Awnings, Dual Battery Systems, Truck Caps, Fridge/Freezers & Recovery Gear.
Social: Instagram
Claim to Fame: Rhino Adventure Gear was one of the first Overland specific shops carrying and custom installing overland gear in the Bay Area. RAG was also the first global retail distributor of Ikamper Roof Top Tents.

The Culture

The best thing about working at RHINO ADVENTURE is:

Everyone on the Rhino team loves the outdoors and we encourage employees to take the time to enjoy it! Owners, Joost and Grace, escaped a “Corporate America” life and have no intention of building this business to reflect those customs, practices, and cultures they left behind. All team members have the opportunity to be part of a community, are valued, and are welcomed into the professional space as friends and family.

When we’re not working, we’re:

Camping/ Overlanding!

Inclusion in the outdoors matters because:

All people deserve to be safe, welcome, and free in natural spaces. We believe the outdoors has the ability to heal and strengthen individuals, families, and communities. And yet, not everyone has equal access or is able to participate fully in nature without fear for themselves and/or their family. This is a human rights violation. White supremacy/whiteness should not “own” the outdoors.

Five years down the line, it’s our hope that:

We will have grown into a business that supports the living, wellbeing, and outdoor adventures of a diverse team of employees and their families as well as a diverse group of customers.

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