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Jenn Dice

President and CEO, PeopleForBikes

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The Basics

Company Name: PeopleForBikes
Location: Boulder, CO
Founded: 1999
Full-Time Employees: 30
Products: Our products/programs work with cities, advocacy groups, the bike industry, bike share and new riders to help more people ride bikes more often and make biking better for everyone.
Social: Instagram // Facebook // Twitter
Claim to Fame: Over the last 20 years, PeopleForBikes inspired and united 1.4 million individual supporters, more than 1,000 retail shops and nearly 300 bike industry supplier members across the U.S. through our mission of more people on bikes more often and making biking better for everyone.


 

The Culture

The best thing about working at peopleforbikes is:

Working alongside talented individuals passionate about improving biking in communities nationwide.

When we’re not working, we’re:

Riding our bikes!

What we’re reading:

Where We Go From Here: Breaking Down Barriers to Bicycling in the US

What we’re listening to:

The Mingle Jingle” - Bandits on the Run

If they made a movie about our workplace, it would be called:

Dogs + Bikes: An American Workplace

Inclusion in the outdoors matters because:

Inclusion connects to the very core of PeopleForBikes’ mission — to make biking better for everyone. The development of equitable access for all to safe bike networks that connect people to jobs, education and other essential services enhances opportunities, increases social and mobility justice and builds better communities. Everyone deserves to be able to find joy in recreation and transportation.

Five years down the line, it’s our hope that:

Bikes are recognized as legitimate, equitable solutions to improve Americans’ health, connect our communities, boost the economy, strengthen our nation and protect the planet.