Robin Thurston
CEO, Outside
The Basics
Company Name: Outside
Location: Boulder, CO
Founded: 2017
Full-Time Employees: 200
Products: 30 Brands
Social: 3M+ followers, collectively
Claim to Fame: The World’s home for active lifestyle participants.
The Culture
The best thing about working At Pocket outdoor Media is:
● Our team. We believe we can always do more together than on our own.
● The passion for sports and the outdoors that everyone brings into their roles and shares with our audience.
● The flexibility and encouragement to practice what we preach (walk the walk) and enjoy sports and the outdoors.
● The collaboration between people from so many different walks of life. We're able to create and produce work infused with many perspectives.
When we’re not working, we’re:
Hiking, Camping, Backpacking, Skiing, Running, Climbing, Cycling, Swimming, Practicing Yoga, or Cooking.
What we’re reading:
● Peace is Every Step by Thich Naht
● Where to Begin by Cleo Wade
● The Ride of a Lifetime by Robert Iger
● Hustle Harder, Hustle Smarter by Curtis “50 Cent” Jackson
● The Motivation Myth by Jeff Haden
● White Fragility by Robin DeAngelo
● Let Your Mind Run by Deena Kastor
● Ride Inside by Joe Friel and Joey Stabile
● Speech and Phenomena by Jacques Derrida
What we’re listening to:
● How I Built This
● ESPN Daily
● The Daily
● Revisionist History
● Armchair Expert
● Petit Etoile
● The Happiness Lab
● The Portal
● Ask a Cycling Coach
● Put Your Socks On
● Radical Candor
● Ben Greenfield Fitness
● She Explores
If they made a movie about our workplace, it would be called:
Chariots of Adventure, Active Fire, Dwelling on Dreams, Exponential: Magazine to Mogul
Inclusion in the outdoors matters because:
When diversity is celebrated and inclusion valued, we can inspire outdoor participants to do the activities they love, more often with greater enjoyment, inspiration, and knowledge.
It breaks down barriers and invites those who might not otherwise consider trying an activity to feel welcome.
Inclusion leads to representation which inspires participation, and at the end of the day that's what we really want, more people from all backgrounds participating, enjoying and protecting the outdoors.
Outdoors inclusion matters because sometimes you need to disconnect to recharge and nature benefits your overall health.
Nobody is included until we're all included. Without unique perspectives, experiences, and people, life is awfully boring.
Five years down the line, it’s our hope that:
Diversity is embedded in who we are and everything we do. It is reflected in our rich content, tools and services, and is a direct result of our people’s vibrant background.