Lise Aangeenbrug
Executive Director, Outdoor Industry Association
The Basics
Company Name: Outdoor Industry Association
Location: Boulder, CO
Founded: 1989
Full-Time Employees: 18
Social: Instagram // Facebook // Twitter
Claim to Fame: OIA was founded in 1989 by a group of 14 visionary outdoor industry pioneers who created the association to be a unified, collaborative, pre-competitive voice to help guide the industry. Today, OIA is the voice of the outdoor recreation industry, both locally and in Washington D.C., serving more than 1200 manufacturers, retailers distributors, suppliers, sales representatives, nonprofits and outdoorists.
The Culture
The best thing about working at OIA is:
Elevating the collective voice, influence and power of the outdoor industry by advancing thriving businesses, thriving people and a thriving planet.
When we’re not working, we’re:
Outside!
What we’re reading:
Trail maps, gear guides and trip reports
What we’re listening to:
The sounds of rustling leaves, rushing rivers, and crackling of campfires.
Inclusion in the outdoors matters because:
People thriving outside is a core value for our industry and we know that racism, prejudice, funding, and policies have often prevented equitable access and enjoyment of the outdoors. We want everyone to feel respected and welcome outside. It is our hope that together we can be a force to make sure the outdoors is for all.
Five years down the line, it’s our hope that:
We have a thriving outdoor recreation economy in which all people experience, benefit from and protect the outdoors.