Mike Rogge
Owner and Editor, Mountain Gazette
TBD
Steering Committee Member
The Basics
Company Name: Mountain Gazette
Location: North Lake Tahoe, CA
Founded: 1966
Full-Time Employees: 2
Products: Coffee Table Magazines
Social: Instagram // Facebook
Claim to Fame: Mountain Gazette was home to writers Dick Dorworth, Hunter S. Thompson, George Sibley, and Edward Abbey. In 2020, Mountain Gazette returns as a bi-annual, 11x17, coffee table celebration of mountain culture.
The Culture
The best thing about working at MOUNTAIN GAZETTE is:
the ability to work from anywhere while telling stories that highlight our shared humanity with one another.
When we’re not working, we’re:
reading, listening, gaining new perspective, skiing, hiking, climbing, hanging with dogs
What we’re reading:
Coyote Song by Dick Dorworth
What we’re listening to:
Conspire to Smile by Reid Genauer
If they made a movie about our workplace, it would be called:
When in Doubt, Go Higher: The Mountain Gazette Story
Inclusion in the outdoors matters because:
Mountain Gazette’s parent company is Verb Cabin. Our first project under the name Verb Cabin was with the artist Kehinde Wiley, who would later go on to paint the official Presidential portrait of President Obama. Since day 1, we’ve strived to be a welcoming place that searches for talent based on merit and character. Empathy is our greatest asset. As we relaunch the historic Mountain Gazette, a magazine established in 1966 and counts a litany of similar voices and perspectives ranging from Hunter S. Thompson to Edward Abbey as contributors, we pledge to open our editorial to all people, regardless of experience, to ensure our title reflects the way the outdoor world actually looks.
The pandemic forces us all to recognize the freedoms we took for granted, most of all, the simple act of going outdoors. Mountain Gazette will be an inclusive title that judges work based on merit and on the content of one’s character. Anyone and everyone is welcome to submit stories, art, poetry, and more to our publication. Our tagline is When in Doubt, Go Higher. We believe that is a mission statement for us to up our game on inclusivity and representation.
Five years down the line, it’s our hope that:
Mountain Gazette is restored to its former glory with a robust list of contributors from all walks of life with varying perspectives and life experiences. We hope our editorial isn’t celebrated with awards, but with a rich, diverse set of stories from mountain towns around North America.