Joey Pointer
CEO, Fleet Feet
The Basics
Company Name: Fleet Feet
Location: Carrboro, North Carolina
Founded: June 1, 1976
Full-Time Employees: 170
Products: Running footwear, apparel and accessories
Social: Instagram
Claim to Fame: Fleet Feet is the largest nationwide running retail franchise in the United States. We are currently located in 37 states and the District of Columbia.
The Culture
The best things about working at Fleet Feet ARe:
· We have the opportunity to help our communities become healthier and more active.
· We are also always evolving and aren't afraid to think outside the box.
· Many companies have core values, but they are often just banners on the wall. At Fleet Feet, they guide our daily decisions and interactions with each another, our customers, and our communities.
When we’re Not working, We’re:
running, walking, hiking, cycling and generally playing outside.
What we’re reading:
White Fragility, Zen and the Art of Motorcycle Maintenance, The Fountainhead, The Volunteer: The True Story of the Resistance Hero Who Infiltrated Auschwitz, The Ballad of Songbirds and Snakes
What we’re listening to:
Podcasts such as 1619, Criminal, Revisionist History, Planet Money, The Indicator, Hidden Brain, HBR Idea Cast, Embedded, Freakonomics, How I Built This with Guy Raz, Uncomfortable Conversations with a Black Man, Reply All
If they made a movie about our workplace, it would be called:
Run, Sweat and Live Passionately
Inclusion in the outdoors matters because:
all people should be safe exercising inside, outside or wherever they choose. The outdoors can be intimidating and exclusionary for those who are underrepresented.
Five years down the line, it’s our hope that:
30% of the running industry workforce is part of a minority group and that more People of Color and people with low-socioeconomic status will have access to mentorship and education on nutrition and the benefits of physical activity.