Graham Hiemstra
Founder, Field Mag
The Basics
Company Name: Field Mag
Location: New York City
Founded: 2015
Full-Time Employees: 1 (yours truly) with 5+ part-timers
Products: A digital publication for lovers of good design and the great outdoors
Social: Instagram // Facebook // Twitter
Claim to Fame: Introduced much of the world to @youdidnotsleepthere when our 2017 interview went viral // Hosted the world’s first indoor 0.5k fun run to raise money for COVID relief through the Sierra Club and Food Bank For New York City // Most aesthetically obsessed brand in outdoor media
The Culture
Demographics (Optional):
50% Male, 50% Female. 50% White, 33% Asian-American, 17% Latinx
The best thing about working at Field Mag is:
speaking to fellow city dwelling outdoor lovers that share our passion for design, film photography, and adventure, and the freedom to give a home to beautiful content that may not otherwise have one.
When we’re not working, we’re:
biking around Brooklyn, climbing, camping, backpacking, enjoying a few cold ones on a rooftop in the city
What we’re reading:
Black Faces, White Spaces by Carolyn Finney, NYT, Go Out Magazine, Thrasher Magazine
What we’re listening to:
Brian Eno, Fela Kuti, Ramsey Lewis, plus a handful of embarrassing Spotify autogenerated indie playlists
If they made a movie about our workplace, it would be called:
Good Design, Great Outdoors
Inclusion in the outdoors matters because:
this great big beautiful natural world exists for all of us, and equal representation is the most direct way to remind people of this. By including and promoting more diverse faces, bodies, voices, and gender identities we can encourage millions of new outdoorists to discover the benefits of nature, naturally. Which, in the long run, means millions more people to fight for the protection and preservation of our planet for the next generation to come. It’s win-win.
Five years down the line, it’s our hope that:
AOC is enjoying her first presidential term.