Robert Cohen CEO, El Cap

Robert Cohen
CEO, El Cap

2020_El Cap_Brand_Logo_Tri Brand.png
 

The Basics

Company Name: El Cap (operating as Earth Treks & Planet Granite, climbing-yoga-fitness gyms)
Location: Home office Englewood, CO. Additional locations in Colorado, Maryland, Virginia, Portland, SF Bay Area + more coming soon!
Founded: 2017
Full-Time Employees: 215
Products: Climbing, Yoga & Fitness
Social: Planet Granite Instagram, Earth Treks Instagram, Planet Granite Facebook, Earth Treks Facebook
Claim to Fame: El Cap is the product of two great climbing, yoga & fitness gym companies—Earth Treks & Planet Granite-- coming together to form the first nationwide chain of climbing communities.

 

The Culture

The best thing about working here is:

Our people and our communities!

When we’re not working, we’re:

Climbing, working out, doing yoga, trail running, hiking…basically pursuing our passions.

What we’re reading:

Becoming, by Michelle Obama; The Dark Tower by Stephen King; White Privilege by Paula S. Rothenberg

What we’re listening to:

Taylor Swift, 21 Pilots, Taj Mahal

If they made a movie about our workplace, it would be called:

Radical Change

Inclusion in the outdoors matters because:

Everyone deserves to belong where they choose to adventure and experience the outdoors.

Five years down the line, it’s our hope that:

That El Cap has successfully set the industry standard for a climbing experience, one where the community is diverse and reflects the values of inclusion, partnership, innovation, integrity and passion.