Catherine Betts
Owner, Betts Fit
The Basics
Company Name: Betts Fit
Location: Reno-Tahoe
Founded: 2016
Full-Time Employees: Founder Full time, Co-Founder part time
Products: Sports Bras, Tank Tops, Accessories
Social: Instagram
Claim to Fame: 4 granted patents for our support & comfort technology
The Culture
The best thing about working at Betts fit is:
designing products and building our company on shared values of sustainability, equity and access to the mountain lifestyle
When we’re not working, we’re:
playing soccer, mountain biking, trail running, skiing, paddle boarding, playing with our children or fur babies,
What we’re reading:
What to Expect When You’re Expecting by Heidi Murkoff and Sharon Mazel How to be an Antiracist by Ibram X Kendi, The Power of Now by Eckhart Tolle
What we’re listening to:
How I built this, Brene Brown’s Unlocking Us, Arlan Hamilton’s the Bootstrapped VC
If they made a movie about our workplace, it would be called:
Women Who Move Mountains
Inclusion in the outdoors matters because:
Spending time in nature has a profound impact on mental & physical health. We believe everyone deserves to feel safe and welcome in outdoor spaces regardless of their race, ethnicity, gender, or sexual orientation..
Five years down the line, it’s our hope that:
There is a more diverse representation of BIPOC and LGBTQIA on the trails and in the boardrooms.