Penn Newhard
President, Backbone Media
The Culture
The best thing about working at Backbone Media is:
The relationships we build with brands and media
When we’re not working, we’re:
Hiking, biking, skiing, climbing, camping, fishing, hunting with friends
What we’re reading:
A recent poll of staff names: The Overstory by Richard Powers, The River by Peter Heller, Post Corona by Scott Galloway, multiple SW literature titles and Eastern Body, Western Mind
What we’re listening to:
Depends on who is DJ’ing the office channel
If they made a movie about our workplace, it would be called:
Not sure of the name, but would be a musical, because good marketing these days is highly choreographed
Inclusion in the outdoors matters because:
Nature is all-inclusive and doesn’t discriminate
Five years down the line, it’s our hope that:
We will not be just addressing societal issues on DEI and climate but we will have made real progress and solutions.