The Basics
Company Name: Atlas Guides
Location: Denver, CO
Founded: 2012
Full-Time Employees: 5
Products: Smartphone navigational guides
Social: Instagram
Claim to Fame: Our Guthook Guides app is the most popular app on long-distance trails in the United States.
The Culture
DEMOGRAPHICS (Optional):
60% Male, 40% Female, 80% White, 20% Multiracial
The best thing about working at Atlas Guides is:
We enjoy making a difference in the outdoors experience by providing smartphone navigational guides that help people feel safer exploring the outdoors.
When we’re not working, we’re:
Hiking, backpacking, kayaking, exploring, reading, and enjoying delicious foods.
What we’re reading:
When They Call You a Terrorist by Patrice Cullors, Capital in the 21st Century by Thomas Piketty, Sapiens by Yuval Noah Harari, The New Yorker magazine, War and Peace by Leo Tolstoy
What we’re listening to:
All the music; Podcasts: Code Switch, Outside In, Reply All, How I Built This, Ear Hustle, New Books Network
If they made a movie about our workplace, it would be called:
Getting Stuff Done
Inclusion in the outdoors matters because:
Everyone should be able to experience the beauty and the peace of the outdoors. Our hope is that our guides provide the peace of mind that allows people to feel more comfortable while hiking in new places.
Five years down the line, it’s our hope that:
We see more diversity on long-distance hiking trails and in the long-distance backpacking community.