Melissa Hughes
Owner, Appalachian Bittersweet
The Basics
Nonprofit Name: Appalachian Bittersweet
Location: Mocksville, NC
Founded: 2018
Full-Time Employees: 1
Products: Outdoor Leggings and Athletic Wear
Social: Facebook - Instagram
Claim to Fame: We aim to be the first outdoor apparel company that focuses our mission completely on diversity and inclusiveness.
The Culture
The best thing about working here is:
Product testing. We consider hiking for fun as part of our job description!
When we’re not working, we’re:
Also hiking, or horseback riding, or kayaking, or really doing anything outdoors.
What we’re reading:
Milk and Honey by Rupi Kaur
What we’re listening to:
Lots of Rock with a Blues twist!
If they made a movie about our workplace, it would be called:
How Not to Do That Dangerous or Sketchy Activity
Inclusion in the outdoors matters because:
We are leaving out valuable stories and perspectives by not being inclusive. A one-sided world is flat and boring!
Five years down the line, it’s our hope that:
Our brand can be represented not by us, but by the diverse women and folx that choose to wear our clothing. We want that representation to be able to tell their stories, showcase their victories. We want to be a platform where our customers can express their views and their truth.