Cathy Claesson & Matt Niswonger
Publisher and Editor-In-Chief, Adventure Sports Journal
The Culture
The best thing about working at Adventure Sports Journal:
We are totally independent and free to speak the truth. We don’t answer to a corporate board and our views are respected and relevant.
When we’re not working, we’re:
When we are not working, we’re mountain biking, Hiking, surfing, climbing, snowboarding, and doing Yoga.
What we’re reading:
We are reading Becoming Wild, by Carl Safina. We are also reading How to Be an Antiracist by Ibram Kendi. We are also reading Yosemite Big Walls by Eric Sloan and Chris McNamara.
What we’re listening to:
Natalie Merchant, Black Uhuru, Bob Marley, and the Yogananda Paramahnsa station on Pandora.
If they made a movie about our workplace, it would be called:
Unplugged and Off the Grid: Printing for Outdoor People
Inclusion in the outdoors matters because:
Inclusion in the outdoors matters because everyone needs a TRUE connection to nature, not just white people. One cannot truly connect to nature without taking small risks. Generally, it’s only possible and socially acceptable for white men to pursue a lifestyle of risk and passion in the outdoors. Why is this happiness and fulfillment only for whites? What would be possible for California (and our nation) if everyone was given a chance to truly connect with nature? We must decolonize the outdoors to find out.
Five years down the line, it’s our hope that:
Five years from now we hope to have grown our subscription revenue, so that we are less reliant on advertising revenue. Right now, we spend too much time chasing ad support. As the leading voice of California outdoor culture, we hope to inspire readers to drop out of predatory capitalism and adopt a lifestyle of connecting to nature through calculated risk. We will continue to inspire people to get outside and will work to make the outdoors more accessible to everyone. In five years, we hope that our efforts to help silence the Minden Sundown Siren in cooperation with the Washoe Nation will have been successful.