Tohru Yamai
CEO, Snow Peak USA
The Basics
Company Name: Snow Peak USA
Location: Portland, Oregon
Founded: 1958
Full-Time Employees: 88 (plus 16 part-time employees) and growing!
Products: Outdoor Gear and Apparel
Social: Instagram , Twitter
Claim to Fame: The Titanium Spork and Ti-Double 450 Mug, the GigaPower Stove, the Takibi Fire & Grill, and our new restaurant, Takibi.
The Culture
The best thing about working at SNOW PEAK USA is:
…the opportunity to be part of a team of creative outdoor enthusiasts, all working to create rejuvenating experiences in nature. We enjoy spending time in nature together! We love gathering by the fire to share drinks and conversation – what we like to call Takibi Time.
When we’re not working, we’re:
…camping, hiking, biking, backpacking, skiing, climbing...the list goes on. We love the outdoors, and each Snow Peak Person has their own unique way of embracing nature.
What we’re reading:
The Snow Peak team is all over the map with reading preferences. Our employees are curious and always seem to be studying something new or deepening their expertise in existing knowledge.
What we’re listening to:
Snow Peak is listening to feedback from our customers and community first and foremost, followed by ideas from our teammates, and of course, we love the soothing sounds that nature offers – from the rustling of the winds to crashing waves and songs of the birds.
If they made a movie about our workplace, it would be called:
Embrace Your Nature (Noasobi)
Inclusion in the outdoors matters because:
At Snow Peak, we believe nature restores our humanity, allowing us to slow down, unplug and reconnect with one another. To fully bring this belief to life, we need to create an outdoor environment that’s welcoming to all, because nature is for everyone.
Five years down the line, it’s our hope that:
We hope our stores, campgrounds and restaurants will create safe, inclusive spaces. Allowing all people to reconnect with the rhythms of nature and experience the power of noasobi, or the pure joy of being under the open sky