Christopher Jerard
Founder/CEO, Inkwell
The Basics
Company Name: Inkwell
Location: Boulder, CO
Founded: 2014
Full-Time Employees: 10
Products: Content Marketing Full Service, Influencer Marketing Full Service, Social Media Strategy and Management Full Service, Branded Content Campaigns
Social: Instagram
Claim to Fame: 400+ athletes and creators who reach over 50,000,000 fans on social media everyday.
The Culture
The best thing about working at INKWELL is:
Working with most inspiring athletes and creators in the adventure world, connecting great brands with great people and going skiing on Fridays during the winter.
When we’re not working, we’re:
climbing, hiking, road and mountain biking, skiing, snowboarding, going to live music shows.
What we’re reading:
Creative Calling by Chase Jarvis, Abundance by Steven Kotler, Becoming a Supple Leopard by Kelly Starrett
What we’re listening to:
Gothbabe, Goldfrappe, John Coltrane, The Glitch Mob
If they made a movie about our workplace, it would be called:
Community Service
Inclusion in the outdoors matters because:
A more inclusive, more diverse, more equal outdoor industry is a more interesting, more creative, more innovative industry. Creating more opportunity for underrepresented communities to access the outdoors and feeling the love, healing, wonder and peace that comes with spending time in nature and the wilderness is matters because it creates another authentic and common ground place for diverse people to connect with one another, understand one another, laugh with one another, play with one another – and feel part of the one race, the human race, that we all feel a part of when we’re staring at the stars.
Five years down the line, it’s our hope that:
The Inkwell network has grown to include 1000+ of the most talented creators and athletes in the active lifestyle world. Our track record will attract the most credible and sought after brands in the world. Our client list will share our values of community, authenticity, entrepreneurialism, inclusion, sustainability and health. Our creator network will be diverse and inclusive of all underrepresented communities. Leadership and staff will mirror this diversity through consistent action over time.