Amy Hatch and Lloyd Vogel
Co-Founders, Garage Grown Gear
The Basics
Company Name: Garage Grown Gear
Location: Minneapolis, MN and Teton Valley, ID
Founded: 2014
Full-Time Employees: Employees: 2 Co-Founders + 1 FT employee + 2 PT employees + 4 contractors
Products: Lightweight backpacking gear, apparel and food from small, startup and cottage brands
Social: Instagram
Claim to Fame: Only retailer focused entirely on small, startup and cottage outdoor brands; GGG is a collaborative, NOT competitive platform.
The Culture
The best thing about working at garage grown gear is:
Relationships — with our partnering brands, community/ customers and GGG team. Also, seeing a dream that once lived in our heads take flight.
When we’re not working, we’re:
Backpacking, trail running, backcountry skiing, mountain biking, paddling, climbing, parenting and cooking vegetarian food
What we’re reading:
Can’t Hurt Me by David Goggins
More Myself by Alicia Keys
Untamed by Glennon Doyle
White Fragility by Robin DiAngelo
Broken Open by Elizabeth Lesser
What we’re listening to:
Up First, The Daily, The Daily Show with Trevor Noah, Reply All, Hardcore History
If they made a movie about our workplace, it would be called:
‘Go Big, Shop Small’ or ‘A Quirky Band of Backpackers’
Inclusion in the outdoors matters because:
Being outdoors promotes mental and physical wellbeing. As a place to both slow down and explore our limits, it can be a transformative place. It’s our responsibility to make this experience accessible to all in a way that invites people to bring their powerful and unique perspectives to the trail.
Five years down the line, it’s our hope that:
GGG continues to be a strong force for positive change — that we’re a powerful voice for small brands; that we’re unafraid to call out injustices and galvanize people into action; that we take meaningful steps to make the outdoors more approachable and accessible; and that our behind-the-scenes choices and practices buttress our outward-facing messages.