Naomi Blackman & Mikayla Wujec
Co-founders, alder
The Basics
Company Name: alder
Location: Toronto, Ontario, Canada
Founded: 2019
Full-Time Employees: 2 (founders
Products: Outdoor recreation clothing
Social: Instagram
Claim to Fame: Creating comfortable, versatile outdoor clothing that actually looks good.
The Culture
Demographics (Optional):
100% Female // 50% Polish, 50% Chinese-Canadian mixed
The best thing about working at Alder is:
working on a brand with values that match my own that allows me to create a work lifestyle to suit my needs.
When we’re not working, we’re:
outside, walking our dogs, enjoy a beer, seeing friends
What we’re reading:
This is your brain on music, Daniel J. Levitin
What we’re listening to:
Lake Street Dive, Beyonce, 90s/early 2000s hits (Nelly, Spice Girls, Ja Rule, Ashanti)
If they made a movie about our workplace, it would be called:
Let our people go outside
Inclusion in the outdoors matters because:
The outdoors should be for everyone, not a select few. Your body type, ethnicity, gender identity and ability shouldn’t dictate your enjoyment of recreating outside. One step toward a more diverse outdoors is representation both in front of and behind the scenes.
Five years down the line, it’s our hope that:
when people see alder, they know that we’re a progressive brand that cares about all of our customers. That we are not a brand that capitalizes on diversity in marketing without committing to diversity internally.